Deep Eddy Vodka, the Austin-born brand known for real ingredients and real good times, is heading back to where it all started.
Since launching in Austin in 2010, Deep Eddy has grown quickly, building a strong following and expanding well beyond its roots. As the brand has evolved, it sees a stronger opportunity to bring Deep Eddy to life closer to the city that shaped it.
Deep Eddy is more committed than ever to Austin and intends to build a more prominent presence there over time.
As the brand continues to build its momentum, Deep Eddy announced today it will transition operations of its Dripping Springs tasting room through a sublease agreement with another vodka distillery and will no longer operate the location as of August 1, 2026. This decision allows the brand to focus its energy and investment on the places and experiences that best reflect who Deep Eddy is today and where it sees the greatest opportunity, especially in Austin.
The Dripping Springs site has been part of Deep Eddy’s story from the beginning. It was originally built as a production facility, and as the brand grew and operations expanded in Buda, a tasting room and visitor experience naturally took shape around it.
“Deep Eddy Vodka is all about good times and bringing people together,” said Julie Cole, Brand Director, Deep Eddy Vodka. “Austin is where this brand got its start, and we’re excited to bring more of that energy back to the city.”
Deep Eddy’s distillery in Buda continues to anchor the brand’s presence in Hays County, and those operations are not changing. The brand will continue to invest in its people, production, and partnerships in the area.
Looking ahead, Deep Eddy is exploring even more ways to show up in Austin, the place where the brand first got its start. In the meantime, the brand will continue to be part of the city through local partnerships, events, and the kind of laid-back moments that feel like Deep Eddy.
Deep Eddy will not be involved in the day-to-day operations of the Dripping Springs location after July 31.
ABOUT DEEP EDDY: Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do - from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. Its best-selling flavors, including the Deep Eddy Original, Lemon, Lime and Pineapple have been recognized with Platinum designations by the 2025 Spirits International Prestige Awards, with Ruby Red Grapefruit receiving Double Gold. More information on the brand can be found at @DeepEddyVodka on and Instagram, or at www.deepeddyvodka.com.